P40 – P400
Billboard Banner
Web BannersSize: 970×250
Cost Per Impression: $0.40
The Billboard Banner is an ad unit that was listed as a Rising Star by the IAB. It has the dimensions of 970 pixels wide by 250 pixels tall. They are intended to go across the top of a site when it first loads, pushing down the content.
Description
Banner Features
- Image/file types can include GIF, JPEG, PNG
- Linked directly to Client’s URL
- Different URL can be applied to different banners
- Alternative text appears behind images
- Border size of “1” automatically added
- Locations can include side-of-page areas beside content
- Full statistics provided including impressions and click-throughs
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